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Old 01-01-2007, 13:48
hairydog@despammed.com
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Default Re: VAT inclusive prices when selling to the public. ASA ruling.

On Sun, 31 Dec 2006 16:01:08 -0000, "Gordon Hudson"
<hostroute@gmail.com> wrote:
[color=blue]
>My business loses lots of sales by quoting VAT inclusive prices as it makes
>us look more expensive than our competitors.[/color]

One of our clients was suffering the same way. Their main competitor
is more expensive, but showed prices without VAT, so looked cheaper.

Then I noticed that they were doing the same on Froogle. To their
credit, Google very rapidly took action, and suspended the
competitor's Froogle listing until the prices were shown VAT-included.
At the same time, the competitor started showing both VAT inc and VAT
exc prices on the site, so they no longer look cheaper when they
aren't.
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