Re: VAT inclusive prices when selling to the public. ASA ruling.
"Gordon Hudson" <hostroute@gmail.com> wrote in message
news:4597debd$0$757$5a6aecb4@news.aaisp.net.uk...[color=blue]
>
> "Harry Stottle" <sorryspamdoesntwork@nospam.uk.co> wrote in message
> news:45978f8a$0$97274$892e7fe2@authen.yellow.readfreenews.net...[color=green]
>> There have been several discussions in various newsgroups recently about
>> if companies are obliged to quote VAT inclusive prices when advertising
>> goods or items for sale to the general public. The main objectors
>> against quoting VAT inclusive prices have been companies that sell to
>> other companies, but who also sell to the general public, and their
>> argument was that because they do not have to quote VAT inclusive prices
>> when selling to other companies, this somehow excuses them from quoting
>> VAT inclusive prices if they also sell to the general public.
>>
>> The ASA (Advertising Standard Agency)[/color]
>
> Sadly ASA has no clout.
> It will take a change by HM revenue and customs to actually make any
> difference.
> My business loses lots of sales by quoting VAT inclusive prices as it
> makes us look more expensive than our competitors.[/color]
Just had a very quick look at your site. Right at the top you say "UK
Reseller web hosting from £9", but there's no mention that this is a VAT
inclusive price. Why not grab the attention of the potential customer
immediately by stating "VAT INCLUDED" in a very prominent manner. You are
not doing yourself any favours by counting on anyone taking the time to
delve in & discover it for themselves.
Joe Lee
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> Gordon Hudson || Hostroute.com Ltd
> e-mail:ghudson [at] hostroute.net
> [url]http://www.hostroute.co.uk/resellers[/url] Host 5 web sites for £9 per month
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