"johannes" <johs@sinospamzefitter.com> wrote in message
news:4597E0E6.944DC200@sinospamzefitter.com...[color=blue]
>
>
> Gordon Hudson wrote:[color=green]
>>
>> "Harry Stottle" <sorryspamdoesntwork@nospam.uk.co> wrote in message
>> news:45978f8a$0$97274$892e7fe2@authen.yellow.readfreenews.net...[color=darkred]
>> > There have been several discussions in various newsgroups recently
>> > about
>> > if companies are obliged to quote VAT inclusive prices when advertising
>> > goods or items for sale to the general public. The main objectors
>> > against quoting VAT inclusive prices have been companies that sell to
>> > other companies, but who also sell to the general public, and their
>> > argument was that because they do not have to quote VAT inclusive
>> > prices
>> > when selling to other companies, this somehow excuses them from quoting
>> > VAT inclusive prices if they also sell to the general public.
>> >
>> > The ASA (Advertising Standard Agency)[/color]
>>
>> Sadly ASA has no clout.
>> It will take a change by HM revenue and customs to actually make any
>> difference.
>> My business loses lots of sales by quoting VAT inclusive prices as it
>> makes
>> us look more expensive than our competitors.[/color]
>
> How can that be? VAT inclusive prices are 17.5% higher that VAT exclusive,
> obviously... because you'd have to add the VAT. Any idiot can see that.[/color]

The british public are obsessed with the headline price.

People don't read the small print but when you get to the checkout the
higher correct price is quoted.
Its a con.
We keep losing customers to companies that appear to be hugely cheaper but
they are not.
Another classic con is £1.99 per month but they only take annual payment and
the VAT is not included so the actual price you will pay is £28.05.
Our cheapest service is £29 per year.

£28.05 and £29.00 are not much different.
£1.99 headline price looks a lot cheaper.




--


Gordon Hudson || Hostroute.com Ltd
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