Harry Stottle wrote:[color=blue]
>[/color]
[...][color=blue]
>
> This law has been in existence for several years, but it has been hard
> to define previously because of the legal jargon used in official
> documentation. The ruling by the ASA, against a high profile company,
> has now made it much clearer, and hopefully, companies will act on it as
> soon as possible to avoid being reported to the ASA themselves. I cannot
> see any justification for quoting VAT exclusive prices for goods or
> items offered for sale to the general public, other than to mislead, and
> any company doing this needs reporting.[/color]

I quite agree with this. Why should this such an important matter for
companies, unless they see the 'VAT excl.' as a device to fool the
customer into thinking the goods are cheaper than it actually is.