On Sun, 31 Dec 2006 14:01:05 -0000, "Harry Stottle"
<sorryspamdoesntwork@nospam.uk.co> wrote:

[color=blue]
>It was stated earlier that companies supplying other companies have been
>using the excuse that they are entitled to state VAT exclusive prices to
>the general public because VAT exclusive prices are the prices they use
>normally.[/color]

That excuse is clearly wrong. It didn't take the ASA to show it, one
merely has to read the PMO.

Where there is slight confusion (and will continue to be) is with
retailers who advertise as trade suppliers (and are predominantly
trade suppliers) but in practice accept orders from consumers. Most
people buying from such suppliers know what they are doing though and
are unlikely to be misled.
[color=blue]
>Although I have never agreed with this, it has been hard to
>find a clear example to show how they are wrong,[/color]

It's clearly stated in the PMO and Dell are by no means the first to
have been found in default on this.
--
Peter Parry.
[url]http://www.wpp.ltd.uk/[/url]