"Harry Stottle" <sorryspamdoesntwork@nospam.uk.co> wrote in message
news:45978f8a$0$97274$892e7fe2@authen.yellow.readfreenews.net...[color=blue]
> There have been several discussions in various newsgroups recently about
> if companies are obliged to quote VAT inclusive prices when advertising
> goods or items for sale to the general public. The main objectors
> against quoting VAT inclusive prices have been companies that sell to
> other companies, but who also sell to the general public, and their
> argument was that because they do not have to quote VAT inclusive prices
> when selling to other companies, this somehow excuses them from quoting
> VAT inclusive prices if they also sell to the general public.
>
> The ASA (Advertising Standard Agency) has recently ruled that Dell
> Computers misled customers when advertising items to the general public,
> the ASA stated that when advertising good to the general public, VAT
> inclusive prices must be quoted, and these VAT inclusive prices must be
> at least as prominent as the VAT exclusive price if the VAT exclusive
> price is used, in other words, the VAT inclusive price must be stated
> alongside the VAT exclusive price, and the type face used must be at
> least as large and as clear as the VAT exclusive price.
>
> Below is a quote from the article in PCPro magazine, the links to the
> article and the ASA ruling are given below the quote, so please, if you
> are a business, and selling goods or items to the general public, as
> well as to other companies, lets have VAT inclusive prices quoted in
> your adverts, and stop trying to hide behind the mistaken belief that
> you do not have to comply with the law on quoting VAT inclusive prices
> in your adverts.
>
> <Quote> 'We nevertheless considered that, because the insert targeted
> both the general public and businesses, the VAT-inclusive prices should
> have been given at least equal prominence to the VAT-exclusive prices.
> We also considered that, because the desktops could be of interest to
> non-business users who would be unable to get a desktop for £199, the
> approach of using a "from" price excluding VAT was misleading. '
>
> ASA told Dell to take greater care in future. Specifically, it should
> 'avoid errors that could lead to consumer disappointment'. The
> organisation also told Dell to ensure that VAT-inclusive and
> VAT-exclusive prices were quoted with equal prominence in adverts with a
> general readership. </Quote>
>
> [url]http://www.pcpro.co.uk:80/news/99545/dell-misled-customers-says-asa.html[/url]
>
> [url]http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_42026.htm[/url]
>
>
>[/color]


Thanks for information.
It will be fair on customers if both prices are displayed in same size.

Question: Will E bay enforce this as well?


Raj Kundra
Kundra Computers